Jack Morton’s client, Buick, is plenty familiar with providing cutting-edge experiences at events. For their sponsorship of the NBA’s Final Four and other sporting events, they wanted to push the envelope further and see what was possible. By building on their existing activations and working within their footprints, PIXO Group was able to evolve the green screen experience into something relevant and shareable.
Buick wanted to maintain the success of their existing green screen activation, but refresh the experience to stay current. Green screen photos weren’t going to cut it – this is the era of video content, and video green screen had to be done. The challenge would be to take photos on location, run them through a Photoshop script that removed the green screen, and layered in multiple effects and color treatments to style the entire photograph.
And what good are videos without sharing? From remote locations, the assets needed to be uploaded to central servers, to create the URL and generate the sharable.
Our team listened and understood the additional difficulties: it also needed to be scalable for multiple events in different physical locations, and shareable to maximize reach beyond the dates of the events themselves. Training of the onsite staff and providing live support was also required.
PIXO Group built a system that accomplished all of the demands of layering multiple elements on the green screen photos. After the scripts ran, the photos were then composited and superimposed into a video, and placed into strategic points on the video timeline. From the locations of the events, the assets were uploaded to central servers.
Offsite technical support was provided, in case of wi-fi outages or server errors, to ensure the participants received their shareable in record time. This became especially relevant for an outdoor event, as well as assisting with specifications on how to take photographs in diverse lighting conditions. Our solution ensured ease of use, allowing multiple teams of staff to rotate throughout the activations at various locations, and were able to capture the fans picture perfectly.
Buick provided a truly innovative activation. The small footprint – about a 10’x10’ area – didn’t limit the ability to capture fans inside the massive action of a sporting event. Participants were in and out of the entire process in two to three minutes, including the registration, which then provided them with the shareable link. The booths served thousands over the course of four events nationwide, both indoors and outdoors.